Skittles released white candies for Pride. The Internet is accusing them of white supremacy.
Skittles’ motto has been “Taste The Rainbow,” except when it comes to honoring Pride month.
Skittles’s marketing department had a genius idea to celebrate Pride Month: remove their trademarked “rainbow” of colors from their candy out of respect for the rainbow pride flag.
Unfortunately, it seems, Skittles’s marketing department failed to consult the Internet to see if their tribute was appropriate, and the all-white candy was immediately labeled “racist,” and a symbol of “white supremacy.
It’s an odd thing to get angry about, of course. White is merely the absence of color. When Skittles removed the color, they were left with plain-looking candies. The real tragedy here is that, with these limited edition Skittles packs, it's now impossible to differentiate one color from another.
Sales of the all-white Skittles packages also benefit pro-LGBT charities, so the company isn’t simply making a political statement without backing it up with action.
Are you offended by white Skittles candy?